To start – These are just predictions. I have no ability to see into the future, nor do I know what is actually going to be a hot seller this Christmas season. I am simply expressing my opinion on the toys I think will be in high demand this Christmas and you can do with it as you please 🙂
Let’s get started.
Oh the wonders of Star Wars. If you have been selling on Amazon for any amount of time, you will know that we all have a love/hate relationship with the franchise after Amazon decided to restrict those who could sell merchandise associated with the new movies. With that being said, there is no question that this is going to be the hottest movie of the Q4 season and I think there are a lot of ways to profit from items that you actually can sell through Amazon. I am going to recommend focusing on the items that are not directly associated with the new movies and also considering other selling platforms like eBay to move hot merchandise. If you are looking for some help with product ideas, I am going to recommend the Starbitrage course by Chris Green and Josh Woodward as a good resource to learn the ins and outs of the franchise and how to profit from the merchandise.
Disney, the masters of merchandising, are going to hit Q4 hard with their mid-year release of Inside Out. During my time at Disney, I saw a ton of merchandise and noticed that a lot of it was selling for over retail prices on Amazon. I also noticed a lack of products in local stores which is going to drive people to purchase online. These two factors make me give this a thumbs up for this Q4 season.
I wish I could let this one go, but it just seems to keep sticking around. When I was in Disney World, almost half of the little girls were dressed up as Elsa or Anna. I know that certain merchandise is restricted, but I am going to put my money on new releases of merchandise that falls outside of the toy category. Think stocking stuffers and jewelry. The clear favorite of the movie is Elsa, but Olaf is a close second. Make sure to look for Hallmark Keepsake Ornaments that fall into this line.
The toy that never grows old. With the recent news of a possible Lego shortage (currently only in the EU), I expect these to once again be a hot seller this Christmas season. I have noticed trends with increasing prices in branded sets in Star Wars, Jurassic Park, and a few others. My strategy is to purchase sets that can bring me a 30%+ return and add them to each shipment. I think Legos are a smart investment for any seller and there will always be money to be made. A good course to check out if you are interested in learning more can be found here (and it’s only $7).
When I was starting my research for the hot toys, I actually ask a 7-year old her opinion. Her first response (without hesitation) said Shopkins. Although I have no idea what these things actually are, I do know that I have sold them in the past from profit. I am going to trust the word of my market research subject and I’m going to keep an eye out for these little guys. I wouldn’t suggest a buy and hold strategy with this, but I would look for the ones that are popular and can’t be kept in stock.
The Good Dinosaur
This is going to be my sleeper pick going into the holiday season. This movie is being released on Thanksgiving and I think it is going to be a hit. I mean. Dinosaurs. What is more awesome than dinosaurs!? I have been looking at this merchandise and some of it is already going for more than retail on Amazon and I think that will continue after the movie is released. I know this is a movie I want to go see and I expect that there are plenty more kids out there that are looking forward to it.
Vintage is making a comeback and I think we are going to see even more of it this year. Toys like Lincoln Logs, Tinker Toys, Etch-n-Sketch, etc are going to once again be in hot demand (especially the collector editions of these sets). Parents remember playing with these toys as children and they want to share that experience with their kids as well (also think about grandparents and other relatives). I would always take the time to scan and research these items as we get closer and closer to Christmas.
There is a very unique culture that is building around these collectables (check out the Funko Pop Facebook group). The ones that tend to have the highest resale value are those that are exclusive to specific stores such as Walgreens, Walmart, Hot Topic, etc. I also recommend subscribing to subscription services such as Loot Crate and Marvel Collector Corps to get exclusive Pops that can only be purchased through these services.
This was a huge hit last year and I think the trend will continue into the 2015 holiday season. You will start to notice that there will be certain characters that will be more popular than others. If you are able to find the “hard to get” characters, you will be able to make some great profit. I am also going to throw out there that you should keep an eye on Doc McStuffins and Jake and the Neverland Pirates as well.
Store Branded American Girl Dolls (Our Generation and My Life As)
Let’s face it. There are a ton of parents out there who don’t want to pay the price for an authentic American Girl doll (I know that some of you do, but we must look through the eyes of all consumers). The next best thing to an American Girl doll is a knockoff from a big box store like Walmart or Target. Most kids don’t notice the difference, but Santa will be able to get more gifts by substituting. Last year, I sold a ton of different items related to these types of dolls. I expect that this year will be no different.
There you have it. There is my predictions about the hot toys of Q4 2015. If you want to stay in the loop about any additional hot finds this holiday season, you can sign up for the email list below and we will make sure you get them delivered to your inbox.