The Feast and the Famine

This is the second post of the Sonic Highways series. You can view the other post below:

Something From Nothing

Two warnings before we get started:

  1. If you are sensitive to foul language, these songs (and posts) aren’t for you.
  2. If you don’t like the Foo Fighters, you can still learn a lot from the narrative I write. Please don’t judge the post based upon the song.

Now that we have that out of the way….To the next song:

Song: The Feast and The Famine

City: Arlington, Virginia

Guest Star: Indie Go-Go band RDGLDGRN

If you want the whole story behind the song, please check out the Sonic Highway documentary (I don’t want to waste you time repeating what you can watch).

There are two main lessons we can take away from this song.

Lesson 1: The Feast and The Famine

As Amazon sellers, we live in a world of feasts and famines. It’s actually quite the cycle:

Scan shit

Prep shit

Sell shit

Repeat that shit

Read about the 4 shits here.

And the weird part is, when shit hits the warehouse, we see a huge spike in sales!

And the adrenaline starts pumping.

We get excited that things are selling and start focusing on pricing, accounting, etc.

Guess what? We are setting ourselves up for a time of famine.

In order to keep up the momentum, we have to continue to FEED THE BEAST. I am going to challenge you to do the following this upcoming week (all I need is 5 hours):

  1. Schedule 2 hours to source in locations you have never sourced before. Find your new “favorite” place and start making some purchases
  2. Set at least 2 hours aside to pack up all that shit that is laying in your front room, garage, or car. If you don’t ship it in, it doesn’t sell.
  3. And for the last hour, I want you to set up a sourcing and shipping plan for next week. Write that shit down and make sure to hang it somewhere you look everyday. In order to stop famines from happening, we need to build an appetite for the feasts (a.k.a. a habit).

It’s really not that hard. Skip a week of your favorite nightly TV shows or wake up a little early (if you are like me, use your lunch hour and early weekend mornings to maximize your time).

And guess what? We all need to start preparing for the biggest feast of them all: Q4.

Start documenting your processes now and brainstorming ways to expand it over the next 3 months. If you take the time now to prepare, you will reap the benefits when the snow starts to fly!

Plan on making 50% of your profit for the year during Q4 (November – January).

Lesson 2: And change will come

If you are one of those people who like to find a system, perfect that system, and never want to learn a new system, you might have some problems down the road.

We are just in the beginning stages of an online based economy.

There is a revolution on it’s way

It’s an e-commerce revolution.

Guess what. 

We are at the epicenter of the change.

Come change now shit getting heavy.

The only constant over the next 10 years will be change. And I’ll bring the heavy shit now: If you don’t adapt with the changes, your business will die. Plain and simple. This is true in life and business. If you can’t move with the changes and you sit there and say “this isn’t like it used to be,” then you are setting yourself up for failure. Stop looking at all of the negatives and start looking at the opportunities.

When you do that, you will be one of those people who are sitting at the feast as those who refuse to change will end up in famine.

Until next week,


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