If you have been selling on Amazon for any amount of time, you have heard the term “gated.” Most people see this as a hurdle for their business and others see it as a way Amazon is trying to hurt their business. I look at it a bit differently.
This podcast covers the reasoning behind the gating of certain categories and also explores the reasons you might want to apply to be ungated. I also walk through the ungating process with 3 different case studies to show you what I have learned about the way Amazon operates in regards to their approval process.
I highly encourage anyone who listens to this podcast to take some time and read through all of the rules on Amazon Seller Central and also some time to consider if expanding into additional catagories is right for your business model.
Like always: If there are any questions, please do not hesitate to send me an email, reach me on Facebook, or leave a comment on the blog at www.fbamaster.com.