I’m not sure how many of you actually realize this, but FBA Master has a podcast.
It’s called: The Online Selling Podcast (subscribe now – DUH)
We have actually had it for over a year and a half, but it never really took off as we originally planned.
Cue the making lemonade out of lemons photo.
Oh wait. That wasn’t the photo I was hoping for. Oh well. Let’s go with it.
Instead of giving up on the Online Selling Podcast, we decided to take an in-depth look at how people consume information about selling items online. We know that people love to read blog posts, watch demo and how to videos, and they love to listen to me ramble on Periscope (or at least I think they do).
So we drilled down on podcasts in general and started examining what makes a podcast worth listening to or not.
And guess what we found.
You guys don’t have 48 hours in a day. You actually have 24. And hopefully you are sleeping at least 6 hours.
That leads me to something we picked up on:
Podcasts need to be direct and to the point.
The listener doesn’t need to know how my day is going or hear my witty banter with myself.
They want content.
Plain and simple.
So – You will notice that the Online Selling Podcast episode will typically run between 8-15 minutes. This will not be the case when we have guest on the show, because we have a typical interview we will work through (aka – it takes longer to ask the questions).
The next thing we realized was that people don’t want to be sold.
They want content.
Are you starting to see a common theme here?
It’s really simple.
The Online Selling Podcast is focused on content. Plain and simple. Nothing else.
Looking back, some of my best content was recorded via the Online Selling Podcast.
Here are a few examples (note: these are longer, but worth it):
Like I said, some of my best content has been hidden in the depths of the Online Selling Podcast.
Now I do have a favor to ask:
If you like the podcast, please leave a rating on iTunes and/or Stitcher Radio. You have no idea the impact that one review can have.