When I was growing up, my dad worked to instill certain truisms in my mind. I literally cannot remember a vacation that passed without my dad taking the opportunity of a long drive to explain the differences between Whole and Term Life Insurance or the difference between Buying and Leasing a car. I’m sure I was the only 5th grader walking around with an opinion on Value or Growth investing strategies.
One of the things that I remember my dad saying frequently was that “any work below the neck was worth minimum wage.” While not being strictly true, his point that not only was manual labor the most physically taxing, in many cases it paid far less than the people who seemingly just ordered people to do the manual labor. Whether the lesson was good or bad is mostly irrelevant, because it led to some unintended consequences. I became enamored with the idea that some people just make money with their brains. It should, then, come as no surprise that I played professional poker for quite some time, which, next to professional chess, is about as close as you can get. There are a lot of reasons that I like Poker and I like FBA, but one is that the amount of labor is quite low. Sure, there might be boxes to pack or palates to stack, but just try explaining how that is ‘work’ to a bricklayer or a jackhammer operator.
But, it isn’t just manual labor that I don’t like. I don’t particularly enjoy most forms of work. Peeling price tags off of products is not a joy, for me. I don’t sing with delight when I’m boxing up shoes. And, I certainly don’t enjoy waiting in line at the customer service desk at WalMart because they damaged another shipment of mine.
There are several ways to combat problems like this (ie. needing to do work you don’t want to do):
- Outsource. There was an economist named Pareto and a Principle was named after him. You’ve probably heard it called the 80:20 rule. This principle shows up in many fields and in many ways, but the basic concept is that 80% of effects come from 20% of causes. So, for example, in business, we might say that 80% of our revenue comes from 20% of our products OR 80% of our business comes from 20% of our customers, etc. By itself, this doesn’t really do much for us, but if we start looking at ways to apply it, we end up with concepts similar to what is discussed in the book 4 Hour Workweek. The key idea is that you should find that 20% that really matters, particularly when it involves things that you are skilled in and/or enjoy doing, and then outsource and automate everything else. Ferriss (the author) applies this concept all over his life. If I could summarize in a simplistic way, it would be like this: If you aren’t good at something, don’t enjoy something, it isn’t absolutely essential that you do it yourself, and it could be done by someone else for less, then outsource it. So, for example, Ferris would say that if neither you or your spouse enjoys doing laundry, and your hourly rate is more than what you’d have to pay someone else, you should absolutely not be doing your laundry. Buying groceries, mowing the lawn, plowing the driveway, etc. etc. It’s been said that when Bill Gates was working for Microsoft he was making something like $110/second. What that means is that if he was walking to work and saw a $100 bill on the ground, he would lose money by pausing a second to pick it up! That’s extreme, but the principle is the same. What are you good at? What do you like to do? Now, more importantly: what are you bad at and what don’t you like to do? If you hate bookkeeping and you can source at a higher $/hr than you’d pay a bookkeeper, what reason could you possibly have for not hiring a bookkeeper? Packing boxes yourself when the kid across the street will do it for $10 and a pizza? Why!?
Having done this for a while, I know that it doesn’t really matter what I say in that previous paragraph. There will be some for whom the light goes on and will run with it, and there will be the majority who might agree that the concept is good, but there will be various reasons why it doesn’t apply to their current situation. If that’s the case, are there other ways to take the sting out of work? I think so.
2. Make work feel less like work. I think this is one of my strengths. Some people will tell you that I work 70hrs a week. Other people will tell you that I just sit around and talk about politics on Facebook all day. It’s hard to say that either is wrong. It helps that I sleep less than the average person, but I can work a lot of hours because I make it not seem like work. Peeling stickers is hardly different than twiddling your thumbs if it is done while you’re listening to a podcast, watching a movie, television show, etc. Online Sourcing? Let’s turn it into a game. How much money can I make in 45 minutes — start the stop watch! Packing up shoes? Not without some music blaring in the background. Standing in line at Customer Service desks? Not without my smartphone turned to facebook imploring someone to please do a Snopes Fact Check before tagging me in their status.
At the end of the day, it feels like all I’ve done is watch a movie, do a little bit of sourcing, and posted a bunch of stuff on FB, yet I’ve checked 15 items off of my to-do list.
There’s dozens of ways that this can be done. Have a teenager? Tell them you’re the best there is, was, or ever will be at sourcing. Tell them if they dare disagree, you’re up for a friendly challenge. 1 hour in WalMart. If you source more profit, he’s cooking dinner tonight and doing the dishes. If by some miracle he beats you, you’re buying him that video game he wanted. The point is, if you figure out a way to blend your work and your play, you’ll find that you can feel like you’ve ‘played’ for hours while mysteriously all of the work was completed.
3. For whatever reason, if you create lists that have under 10 items, you’re supposed to have an odd number. It’s more pleasing for the brain or something. Plus, I kind of feel like people start tuning out toward the bottom of articles, so I figure that if I make this look like an actual paragraph, there’s a decent chunk of people who might not even realize that I only wanted to talk about two points: outsourcing and making your work feel less laborious. I honestly believe that if a person truly committed to finding areas in their work life (or life in general) and vigorously applied these principles, they could make larger strides than they thought possible.
For me, a conventional job has always felt like a day sentence to prison. Even when I had a beautiful corner office, that window just served to remind me of what I wasn’t doing – namely, being out there enjoying the day. I did it for as long as I could stand it, then it was time to make a change.
I’ll admit that it’s very tempting to not pay for services that I know I can do myself. And so I do them myself, until it dawns on me that I’m not having fun any more. When that happens, I know it’s time to redirect my purchases to my awesome prep service, and other services that can take the drudgery away.
My husband occasionally makes a comment about how many hours I’m working (although he pretty much does the same) but as long as it doesn’t feel like working, I’m good with it. I’m sure (and I’m glad) this business isn’t for everyone, but for those of us who can wear it like a glove, it’s very rewarding.
Good post, as usual, Mike!
Really like this comment, Georgene. I think all of us (or maybe I’m just projecting myself on others) wrestle with that. The idea of paying someone to do something I could do really pushes against some sort of culturally ingrained concepts (probably stemming from depression era thinking).
I don’t like to work
I have always searched for the easiest way to do whatever I needed to do. One of my favorite sayings was, I’d rather hire a smart, lazy person to do a job than a dumb, hard-worker because the lazy person would find the easiest, most efficient way to do it.
That being said, I am willing to do whatever it takes to achieve my goals. I will work hard if I need to, while, at the same time searching for an easier way to do it.
My current problem is that I don’t know what to do. I have followed all of the directions to be successful and it isn’t working yet. I don’t know whether I just need to give it more time, or if there is something else I should be doing.
I have two PL products on Amazon in highly competitive niches. I’ve optimized my listings and uploaded good photos. I have acquired reviews and initiated PPC. My sales never exceeded 20 a week, but they have stopped dead this week.
I have plenty of time on my hands to do something – if I just knew what to do, I’d do it.
It’s so frustrating to be willing to do what’s necessary and not know what that is.
You should ask your PL question in the group, or perhaps especially in a PL based group. I’m really not an expert in that field at ALL and I know there are a lot of really bright people who could give you better advice and your question will get a lot more exposure there than here.