So, you found a product that you’re excited to introduce to the world.
You’ve done your keyword research and created the perfect listing.
Guess what? The work doesn’t stop there!
Your next course of action is what will ultimately decide your fate on Amazon.
Amazon sellers all over the world know that product launches mean crunch time. It doesn’t matter if you have an amazing product. Without a product launch strategy, you’ll have a hard time making your first sale.
To successfully launch a product, you need to put it in front of as many people as you can within the first 24 hours. This is where JumpSend comes in. In this review, you’ll learn how you can use JumpSend to set up a successful product launch and supercharge your campaigns.
What is JumpSend?
JumpSend is a product launch tool that helps sellers efficiently sell their products to Amazon buyers. It works two ways: as a deals website and an automated email system. It’s one of the most popular tools for running promotional campaigns, distributing coupons, and engaging customers after a sale has been finalized.
Since JumpSend is created by the same team that gave us JungleScout, you can expect a highly-functional software complete with excellent customer service.
At its core, JumpSend promises to help you successfully launch your products so that you can rake in more sales on Amazon.
What are JumpSend’s features?
One of the challenging things about selling on Amazon is getting sales and reviews for your product after its launch. In order to generate more sales, you need your product listings to rank up. Before you can rank up, you need people to buy your products and leave positive reviews.
If you don’t get any traction in the first week, your product might end in the death spiral, aka the point of no return for Amazon products.
JumpSend has two main features:
A promotional giveaway introduces your product to an already existing group of shoppers to help you gain sales velocity. The rules on Amazon are fairly simple: the more units sold, the higher the product ranking. So, You want your products to sell not just for the money, but also for the higher search rank.
JumpSend Promotions makes it easy for you to grow your sales. How? By promoting your product to over 100,000 shoppers who are already on JumpSend by way of a promotional discount. Offering your products on a discount will not only improve your daily sales, but it will also help you get your products in front of your target market.
And that’s not all. JumpSend also has a feature called Keyword Targeted URL that allows you to give your listing a keyword boost even while you’re running a promotion.
When you send out automated emails to your customers, you’re keeping them in the loop without having to exert too much effort. With JumpSend, It’s easy to reach out to customers with targeted email templates that you can customize to make it your own.
We all know that opening the communication line with your customers is crucial to your Amazon success, especially after a sale. Sending out a follow-up email at the right moment shows that you’re serious about customer service. it also increases your chances of getting back a positive review for the product that you just sold.
Amazon sellers everywhere know that reviews are powerful stuff. They don’t just convince potential shoppers to hit that “buy button”, They also affect how your listings will appear on search results. The more positive reviews you get, the higher you’ll rank on Amazon.
How do you grow product sales using JumpSend?
Just to give you an idea of how everything works, let’s go over how you can use JumpSend to grow product sales.
How to create a promo
After signing up for an account, you’ll need to link your Amazon account to your JumpSend account and “turn on” the products that you want to create campaigns for.
Check out the JumpSend deals marketplace to get a feel of what’s selling on the market. You can also search for deals from direct competitors to see what you’re up against.
Go back to your products list and choose the product you want to promote. Click on the promotions tab and fill out the form. Since JumpSend is already connected to your Amazon account, most of the details that appear on your listing will appear here.
Use the keyword targeted URL feature to boost your listing. You can also check if your listing is already being indexed for a specific keyword by verifying it.
Once you’re happy with the keyword, you can move on to the next step and turn on the Inventory Protection feature. This feature limits the number of units that a buyer can purchase. This prevents you from losing inventory.
Set the start and end dates of your promotion.
Create coupon codes that you can set up in your Amazon Seller Central account.
Decide whether to manually or automatically approve shoppers who can get their coupons redeemed. You can choose how many shoppers to approve per day.
Review all the details of your promotions before you publish it. Once you hit publish, you’ll find your listing on the deals marketplace.
How to create an email campaign
Choose a product that you want to create an email campaign for. Use your product’s SKU to set it up.
Choose a pre-set template that you want to use for your campaign. You can also create your own template from scratch.
Select a sequence of emails for when a person orders your product. Create different emails depending on the triggers. You can add text, logos, and images to customize your emails.
Once you’re happy with the templates, you can preview your emails to check how it will appear in a customer’s inbox.
Create a product review email to remind buyers to leave a review for your product on Amazon and set it to send a week after your product ships. Make sure that your links are correct.
Publish your campaign and let JumpSend take care of your email marketing for you.
How much does JumpSend cost?
When you sign up for a JumpSend account, you get access to over 100,000 shoppers in the marketplace. Your account includes unlimited email campaigns, keyword targeting, inventory protection, and premium analytics. The system also allows you to distribute unlimited coupons every day to people who want to buy your product.
JumpSend has three plans you can choose from:
The Starter plan is priced at $29 per month. Limited to three products, it’s the perfect plan for sellers who want to test out JumpSend without having to spend a lot of money.
The Entrepreneur plan, which costs $59 per month is great for sellers who have a fairly extensive catalog. It has a limit of 10 products.
The Business plan, which allows sellers to work with 25 products, is JumpSend’s best deal. It’s the ideal plan for sellers who want to cover their entire catalog and costs $99 per month.
The Enterprise plan is the mother of all JumpSend plans. It costs $199 per month and allows you to take control of your entire catalog plus more.
The best thing about JumpSend’s pricing is that you have the choice to pay for the service monthly or annually. If you go with annual billing, you can enjoy up to 30% in savings.
What are the pros and cons of JumpSend?
- The platform already has a marketplace with over 100,000 potential buyers. All you have to do is create a campaign right after your product listing goes live and wait for the orders to come in. The initial traction on your product could help you rank quicker on the search results.
- It lets you maintain a consistent daily sales record on Amazon. When your organic sales for a product listing start to decline, you can create a giveaway campaign on JumpSend to ensure that it ranks consistently. This keeps your product in front of your target market longer.
- JumpSend has a system that encourages buyers to leave a review so you get more organic feedback for your product listings. It has an autoresponder feature that you can use to communicate with buyers and provide them with more valuable information. The increased communication with buyers will likely increase your chances of getting a positive review on Amazon.
- The tool only works for certain product categories. For example, it doesn’t work with Merc by Amazon and Kindle ebooks as these categories are not in tune with the software. It also only works for products that you have properly listed in your Amazon central account.
- Promotions are only available for shoppers in the US and UK, which is a minor issue if you only do business on these 2 marketplaces anyway. But with the European and Australian Amazon marketplaces becoming more popular, JumpSend might accommodate other marketplaces soon.
- You can’t choose shoppers who will receive your coupon code. Ever since Amazon changed their rules to prevent sellers from offering discount codes to a specific demographic, there’s no way of telling who will be using your coupon codes. The only downside of this is that some buyers might hoard your products in order to resell somewhere else.
JumpSend Review: What’s our verdict?
If you’re looking for a quick and easy way to successfully launch your products on Amazon, choosing JumpSend can set you off on a strong start. It has one of the best interfaces for running promotions and distributing coupon codes so you can launch multiple products at the same time.
Probably the best thing about JumpSend is that they quickly adapt to the changing times. When Amazon changed its Terms of Service in 2016, they rebranded and tweaked their service within the first 24 hours after the new rules were announced. And to this day, they continue to improve their software to adhere to Amazon’s TOS.
We recommend JumpSend to beginner and intermediate Amazon sellers who are looking for a simple and yet responsive automated tool to streamline their product launches.