If you’ve been selling on Amazon for quite a while now, you already know the importance of finding the right keywords.
Neglecting to find the right keywords is like forgetting the keys to your car. Without them, it will be almost impossible to get your Amazon business running.
Amazon, after all, is a powerful search engine. Its main purpose is to index product listings so that buyers can easily find whatever it is that they type in the search bar. So, whether you’re selling a special bar of soap or a box of limited edition cereal, people won’t know your brand exists if you don’t use the right keywords.
Luckily, there are tools like Scientific Seller that promises to help you improve your sales with the right keyword strategy.
What is Scientific Seller?
Scientific Seller is a keyword research tool that helps you find the right keywords for your Amazon listings.
Created by an elite team that develops software solutions for online businesses, Scientific Seller is designed to help you find keywords that will convert into sales.
Most sellers use Scientific Seller to help you get a head’s start on low-competition keywords. Since very few Amazon sellers put any effort into long-tail searches, the trick is to target keyword ideas that your competition would never dream of.
If you want to get the most number of targeted impressions possible, you need to figure out which keyword combinations will give you the best results.
That’s what Scientific Seller can do for you.
The secret behind the success of Scientific Seller is that it works with Amazon and not against it. The development team makes sure that their data is always relevant and up-to-date. Because, at the end of the day, their goal is to help YOU make more money.
What are the features of Scientific Seller?
Simplicity is one of Scientific Seller’s main selling points.
As a keyword tool, it extracts keywords from the database so you know what keywords people are using to search for different products online. While most keyword tools are built to deliver results fast, Scientific Seller takes pride in being the slowest keyword tool that steadily wins the race.
Other keyword tools stop searching after a few hundred keywords, but Scientific Seller goes deep into it, looking for creative Amazon searches that are connected to the seed keyword. The result? More keyword ideas that you wouldn’t be able to think of on your own.
One of the reasons why Scientific Seller is popular among Amazon sellers is because the app is designed to only show keywords that actual Amazon buyers are typing. This works to your advantage because if you know what keywords buyers are using to search for your products, it will be easier for you to optimize your listings.
But just how many keywords do you actually need? Well, in order to win at Amazon (and at life!), you need to know what your options are. Scientific Seller can help you uncover keywords that your competitors are missing out on.
Wait, why do I need to research for keywords again?
Before we show you how Scientific Seller works, you first need to learn the importance of optimizing your listings.
You see, most people visit Amazon with a buying mindset. They search for products either to get more information about it or buy it online. Either way, they’re on Amazon looking to buy.
So what does keyword research have to do with this process?
When people want to find out more about a product, they use Amazon as a search engine. They type in different keywords until they find the product that they’re looking for. If they see something that they like, which is usually on the first page of the search engine results, they’ll buy it.
Your goal as a seller should be to get to the most coveted spots of the results pages. And the only way that you’ll be able to do this is by knowing how Amazon ranks product listings. Even if you have the perfect product, customers won’t buy them unless they see them on the results page.
The Amazon algorithm, also known as A9, ranks listings based on two major factors.
First is historical performance or the page’s capacity to sell. Even if a product page isn’t directly related to the search query, there’s a big chance that it will still rank because of its sales history.
Second is product relevance or how well the product fits the search query. If the title or the or the hidden keyword section on the product page mentions the keywords, then the listing will appear on the search results.
Since you have little to no control over the first factor, the best way you can make up for it is by doing your keyword research and working on the second factor.
And while there are plenty of ways to drive traffic to your product listing, nothing beats good old keyword research.
Okay, so how do I research keywords using Scientific Seller?
So, what kind of keywords should you be targeting?
Long-time Amazon sellers suggest having a good mix of both head terms and long-tail keywords. Head terms are generic keywords, while long-tail keywords are more precise and descriptive.
In order to sell your products, you need to get into the heads of your consumers to figure out what long-tail keywords they’re using.
Sounds complicated? Well, not if you know how to do keyword research and you have the right tools at your disposal.
Good thing doing keyword research with Scientific Seller is pretty straightforward.
Step 1: Enter your seed keywords in the search box. Make sure that you only put one keyword per line. Choose the Amazon Marketplace you’re planning to sell on then hit the “Start My Keyword Search” button.
Step 2: Wait for your results. It usually takes less than five minutes for your buyer keywords to appear.
Step 3: Click on the Stuff Words tab to see which words you should include in your product listing to ensure that it ranks. Sort the stuff words by frequency to see which ones are most commonly used.
Step 4: To export your search results, simply click on the “Download Results” link and the file will be automatically downloaded into your computer.
How much does Scientific Seller cost?
Scientific Seller has three account types you can choose from.
Try before you buy with the basic account. The free account lets you do five searches on the US marketplace per day with access to unlimited results per search.
If you want access to unlimited searches on the US marketplace, then the Seller account is perfect for you. At $29.99 per month, you get unlimited results, searches, and exports per day at twice the speed of the basic account.
Or if you’re looking for something more powerful, then go all out with the Power Seller Account. At $49.99 per month, you get unlimited results, searches, and exports at 3 times the speed. It also gives you access to different marketplaces all over the world so you can take your brand global.
What are the pros and cons of Scientific Seller?
- It has an intuitive dashboard that’s really easy to use. All you have to do is type in your seed keywords in the search box and wait for the results to appear. There’s nothing on the screen that will confuse or distract you.
- It gives you the option to try it out for free. Scientific Seller gives you a preview of how the tool works without asking for your credit card details. It’s perfect for those who are apprehensive about giving their details online.
- The team behind Scientific Seller are so passionate about customer service that they provide account reviews for all members. They also promise to reply to inquiries and concerns within 24 hours. If you ever come across a glitch, help is just an email away.
- Compared to other Amazon keyword research tools that are available on the market today, Scientific Seller lacks key metrics like search volume and relevancy score. You’ll need another tool to check how well a specific keyword will perform against the competition.
- There’s a considerable wait time for search results. It takes more or less five minutes to get the data that you need.
- Only paid accounts can export their results. If you’re using a free account, you’ll need to keep track of the keywords manually.
Scientific Seller reviews: What’s our verdict?
If you’re looking for a no-frills keyword research tool that will give you related keywords, then you should definitely give Scientific Seller a try.
It works wonders as a complementary keyword tool in your Amazon marketing arsenal. Instead of trying to make it your one go-to tool, it’s better to look at it as your first stop in looking for profitable keywords for your niche.
What it lacks in features, definitely makes up for in creative keyword ideas. The tool gives “less obvious” results that other keyword tools won’t give you.
While Scientific Seller runs a bit slower than most tools, you just need to be patient with it as it collects keyword ideas from all corners of Amazon.
Even when you think your work is done, Scientific Seller works overtime looking for different keyword combinations of your seed keyword. This tool puts you at an advantage because you don’t have to spend a lot of time, money or effort, doing keyword research.
The free account obviously has its limitations, but it’s a good beginner tool for sellers who can’t afford fancy tools just yet. Even the most expensive account type is quite affordable at $49.99 per month and will give you all the crazy long-tail keywords that buyers are using.