Helium10 Review: The Swiss Army Knife of Successful Amazon Sellers




Selling products on Amazon using your own private label is making strides as a viable way to earn lots of money online.

One thing going for the private label route is that consumers are now seeing private label products as a low-cost alternative to what big brands are offering.

However, the growing popularity of private label selling on Amazon requires you need to be ready for the challenges that come your way.

Aside from finding your winning product, you also need to differentiate your brand from the over 2 million active sellers on Amazon. And to do this, you need to figure out your brand’s strategy for launching products.

With the obstacles you’ll be facing as an Amazon seller, you need a tool that will break through everything in its path. A tool that’s so powerful, you won’t need anything else to grow your business exponentially.

Helium10 is that tool that you could be using from now until you’re filthy-stinkin’ rich.

In this Helium10 review, you will learn the different jam-packed features that are part of this software and how it can help you build your Amazon business from the ground up.

What is Helium 10?

helium 10 features


Helium 10 is a software suite that contains tools specifically designed for the serious Amazon seller. It has everything you need to help you set up and grow your private label on Amazon. From finding that winning product to optimizing your product listing, Helium 10 is the one-stop-shop solution that can help you every step of the way.

Helium 10 is one of the few Amazon suites that will help you grow your private label without having to put in the extra work. The only thing that you really need to do is familiarize yourself with its features. Once you understand how everything works, It will be a lot easier for you to take advantage of what Helium 10 has to offer.

Helium 10 Features

Successfully launching and selling private label products on Amazon requires you to follow a blueprint.

The goal is to make sure that people find whatever it is that you’re selling. Sure, the marketplace may have over a billion visitors searching for products every month. But if you don’t make it easy for your target market to find your listings, then you won’t deplete your inventory.

According to experts, the key to a successful Amazon launch is getting your target audience excited about your product even before it becomes available on the marketplace. This way, when you finally launch, you can just sit back, relax, and wait for the orders to pour in.

Thankfully, the developers behind Helium 10 promise to help your product launch initiative with their powerful software solution. With this suite, you’ll discover a more efficient way to do business on Amazon. Above all, these tools will help you rake in profit without wasting your time and energy on tedious tasks like keyword research and listing optimizations.

Let’s go over each tool, shall we?

Black Box

Before you can start selling anything on Amazon, you first need to do your own product research. The trick here is to tap into a niche that appeals to your target market. Look for products that have high demand but requires a low investment.

helium10 black box

With Helium10, you have access to product research data using Black Box does.

It helps sellers find profitable products based on their set criteria. This is one of the most powerful product research tools out on the market today that can help you find a winning product in mere seconds. You don’t need to use different tools to do your research because, with Helium 10, you can get all your data using just one platform.

This is Helium 10’s most sought-after tool as it promises to deliver accurate results at lightning speed. You can use basic and advanced filters to see which products will make it big later through the year based on customer searches and other metrics. Now, you don’t have to second guess what the next trend will be.


Inside Helium 10’s Chrome extension is a secret weapon that will help sellers get a birds-eye-view of the marketplace as they look around the Amazon website. The X-Ray tool gives you important data that will help you make a more informed decision on different product opportunities.

helium10 x ray

X-Ray delivers crucial metrics such as sales, reviews, overall revenue, and trends so that you can quickly tell if a product has potential. You can use this tool to gain valuable insight as to whether a market is worth entering. You can feel more at ease launching new products knowing that you have the data to back it up.

Think of the X-Ray as its version of competitor analysis.

No matter how amazing you think your private label brand is, you need to know how it holds up against the competition. By spying on the competition and the market in general, you’ll learn what strategies work, and what doesn’t, in your niche.

Magnet, Frankenstein, and Scribbles

Everyone knows that doing keyword research on Amazon can be a tedious task. But doing keyword research is a crucial step in ensuring that your target market finds your listing.

By knowing what keywords your target market is using to search for your product, it will be easier for you to rank in the search results page.

With Helium 10, you don’t have to waste another second looking for keywords the ‘old-school’ way. Just use these tools altogether and you’re guaranteed to find the most profitable keywords for whatever niche you’re working in.


helium10 magnet

Magnet is a keyword aggregator that helps you find the most appropriate keywords for your product listings. All you have to do is enter your main keyword and wait for Magnet to pull in all relevant keywords, complete with their propriety rating and search volume.


Frankenstein is a keyword processor that organizes your keywords list for you. It takes large batches of keywords and removes the duplicates so that you don’t have to sort through it yourself.


Scribbles is a keyword optimizer that allows you to add your best keywords to your Amazon Seller Central. It even lets you modify the text field length even with character limitations so that you never miss out on any keyword again.


Want to take competitor spying to the next level? Then let Cerebro give you access to your competition’s keyword strategy.

helium10 cerebro

Just enter a product’s ASIN to get hundreds – even thousands 0 of keyword suggestions being used by your competitors. Cerebro also gives you important data like search volume and number of current competitors.

This reverse ASIN keyword research feature tunes into Amazon’s search platform, giving you actual search terms that real Amazon shoppers use to look for products. Since Helium 10 is the only suite on the market with the most accurate search metrics, it can cut your time searching for relevant and profitable keywords in half. It’s a must-have tool if you want to maximize your product listing’s visibility.

Other tools included in Helium 10:

  • Keyword tracker: Helps you track your product listings rankings based on the given keywords.
  • Index checker: Allows you to see which of your listings are already indexed by Amazon.
  • Alerts: Notifies you when unauthorized changes are being made on your listings and protects you from fraudulent activity.
  • Inventory protector: Allows you to set limits on the number of discounted units an individual can purchase.
  • Refund genie: Keeps track of your damaged or lost inventory so Amazon can reimburse you
  • Trendster: Gives you an in-depth look into trending products that you might consider sourcing.
  • Profits: provides accurate data on all transactions so you can easily see if you’re profitable as a seller.

How do you use Helium 10 for your product launch?

Assuming that you’ve already found your winning product, the first thing that you need to do is focus on a set of keywords that will help shoppers find your product. Use Helium 10’s keyword research tools (Magnet, Frankenstein, and Scribbles) to get keyword ideas and check how profitable they are.

Once you have your set of keywords, it’s time to plan your strategy! Amazon users are out to get a deal so if you want to rank up the results pages, you need to make your shoppers an offer that they can’t refuse. In most cases, the best way to execute this is to give out coupon codes. Cerebro will tell you how many units you need to give away per day to get on the first page. It will also give you insight into how your competitors are ranking.

Giving away inventory can be costly so don’t let just one individual hog all your deals. Protect your inventory by setting daily limits on your discounted units.

Finally, have an optimized product listing that you can be proud of? Launch your products and monitor all sales activity using the different tools included in Helium 10.

Who knew that launching your product on Amazon was that simple?

How much is Helium 10?

Helium 10 pricing

Unlike most software suites of this caliber, Helium 10 has a free plan that gives users access to all the features with limited capacity. There is also the option to order features ‘ala carte’ for users who don’t need the entire suite.

For those who want to enjoy the complete package, there are two plans you can choose from. The Platinum plan, which costs $97 per month gives you unlimited access to Helium 10’s main features and allows you to track up to 300 ASINS, The Diamond plan at $197 per month gives you more uses on certain features plus multi-user login of up to 3 users.

If you use this link (or promo codes FBAMASTERS10 or FBAMASTERS50), you can save 50% off your first month or 10% off every month of your subscription. https://www.fbamaster.com/helium10special 

Helium10 review: Pros and cons


  • It provides you with in-depth data that will help you streamline your product launch strategy.
  • It makes spying on the competition much easier.
  • It’s a full set of tools so you don’t have to jump from one software to another just to get the data you need.
  • The one-of-a-kind A la Carte plan allows you to piece together a package of tools you find useful. You don’t have to include features you’re not happy with in your subscription. As a result, you get more bang for your buck because you will be only using a set of tools


  • It can be a bit confusing for beginners to use due to the volume of features available. They need to spend time trying each tool out before settling on which ones to use
  • Its recurring monthly plans can be a bit expensive for the beginner Amazon seller.
  • Its free plan has a cap on many of its features.

Helium10: What’s our verdict?

No doubt, there are very few software suites out there that can compare to Helium 10. It’s packed with all the tools you need to build your Amazon business. From choosing a product to finding relevant keywords, and even protecting your precious inventory, Helium 10 has every step covered.

If I am to nitpick about Helium10, it’s probably too big for comfort. There’s a steep learning curve for beginners who simply want a tool that they can use out of the box. That said, intermediate and advanced Amazon sellers will have a field day using Helium10. The only way I can recommend this to beginners is if they’re willing to learn the ropes of using the tool first before they can start making money as an Amazon seller.

Regardless, I personally feel that Helium10 is worth trying simply because it offers chock-full of features that other tools don’t have. Instead of using two to three tools to run your Amazon business, you can settle with Helium10 as it supercharges your product sales and produces a wealth of data.

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