In the Amazon Marketplace, the seller with the best reviews wins the race. In this Kibly review, you’ll learn how a simple tool could potentially generate more sales for your business.
Reviews play a crucial role in growing your Amazon brand. If you’re going to think about it, the formula for success is quite simple.
The more positive reviews your listings get, the more that people will want to buy from you. Even if there are thousands of sellers out there with the same product, if you have good reviews, customers will still choose to buy from you.
It’s no secret that reviews have the power to influence the purchasing decisions of your consumers. In fact, 68% of consumers are even willing to pay more for the same product or service with positive reviews.
But with Amazon making frequent changes to their reviews policy, it’s become more and more difficult for sellers to get quality reviews. Luckily, there are tools like Kibly that can help bridge the gap between you and your customers.
What is Kibly?
Simply put, Kibly is an automated emailing system that’s specifically built for Amazon sellers, by Amazon sellers. It claims to automate the customer experience so you don’t have to deal with the tedious legwork of after-sales communications on your own.
Many sellers think that the sales process ends once the order has been received by their customers. As soon as the item has been delivered, they wait for the customers to leave a review. The sad thing is, customers rarely do without anyone to remind them.
So, sellers miss out on the opportunity to get reviews and possibly, a repeat purchase. This is where tools like Kibly come in. They put customer engagement back into your business.
Now, let’s take a closer look at Kibly’s features.
What does Kibly do?
Kibly boasts of packing tons of features in one account. Here’s a list of the basic features you can enjoy when you sign up for Kibly.
- SendPost – Like to keep it old school? Send your customers postcards to keep them in the loop. Kibly’s Send Post feature lets you get close and personal with your customers via direct mail.
- Automated follow-up via email – Send follow-up emails to your customers minus the hassle. Kibly automates the after-sales communication process so you don’t have to worry about it. Just use one of their templates, set it up, and forget about it.
- Kibly Ask – Get customers who have already left seller feedback to leave a product review. Kibly helps you reach out to satisfied customers with a click on the Kibly Ask button.
- Feedback Assistant – Keep negative comments off your page forever. Kibly alerts you whenever a customer posts negative feedback on your account.
- Kibly Connect – Turn your Amazon store into a real company. Kibly takes your Amazon products and turns them into ads so you get attention from a wider audience.
- Review and feedback tracking dashboard – Keep track of all your seller feedback and product reviews in one dashboard. Kibly alerts you when new reviews are posted so you can do damage control quickly.
Now, let’s take a closer look at how you can use Kibly for your business.
How does Kibly work?
After signing up for a Kibly account, you’ll need to connect it to your Amazon Seller account. This is the basic procedure even for email automation tools.
When it’s all sorted out, you’ll get access to your Kibly dashboard, which gives you a basic overview of your account. Here, you’ll see the number of shipped orders, the number of emails sent, and the number of emails still in the queue.
To set up your first email campaign, click on the template builder. Similar to other tools, Kibly is pre-loaded with templates that you can customize for different customer segments. Choose a template that you want to start off with.
Kibly has done tons of A/B testing to create content that will engage customers. Whether you’re creating a single email or a 3-part email series, the platform has plenty of templates you can choose from.
Kibly pulls product data from your Amazon Seller account so you can check on your product listings from the dashboard. You can add nicknames to your products to make them sound more natural.
The email scheduler sets your email campaigns into motion. Just choose the product and its corresponding email templates and Kibly will send out your messages for you. Don’t forget to set the triggers, or the days when your email will be sent, to keep your customers engaged.
Keep an eye on your orders in the same dashboard. You can see incoming orders when you click the orders tab.
Kibly has 2 bonus features to help you run your Amazon store better. The Rank Tracker shows your product listing’s sales rank so you know how well it’s performing on the marketplace. The Feedback Assistant shows you all your negative feedback in one place so you can quickly resolve them.
How much does Kibly cost?
Now, for the tricky part: Pricing. Unlike similar email automation tools that offer different subscription plans based on the number of emails the seller end out every month, Kibly charges per use and per feature. You’re paying for services – ala carte.
Even though it’s free to sign up for an account, (and the Kibly folks say that it’s free forever!) keeping track of the features you use and their cost can be a bit tedious.
Case and point, their automated email follow- up feature. Priced anywhere between $0.003 to 0.50 per email sent, it will cost you $1.50 to send a 3-part drip campaign to a customer. But the price gets lower the more you use a specific feature.
To give you a better idea, here’s an overview of Kibly’s pricing scheme:
- SendPost: $0.45 – $1.00 per postcard
- Automated follow-up via email: $0.003 – $0.50 per email sent
- Kibly Ask: $15 per month
- Feedback Assistant: FREE
- Kibly Connect: $0.08 – $0.16 per record
- Review and feedback tracking dashboard: $1.00 per product per month
Kibly review: Pros and cons
- The system is pretty straightforward. It’s easy to use for beginners.
- There’s an auto-unsubscribe feature that protects you from unreasonable reviewers. You can blacklist customers who leave negative feedback.
- You can customize your templates with unlimited email customization. You have the option to brand all your messages with images.
- While the dashboard looks tidy, the Kibly interface can be a bit distracting because of unwanted pop-ups and notifications.
- There’s a considerable wait time while you’re connecting your Amazon store to your Kibly account.
- The E-mail scheduler feature has limited functionality. Other tools have filtering options to enhance the customer experience.
- According to some users, some email templates have gotten them in trouble with Amazon.
Verdict: Is Kibly the tool for you?
Regardless of niche, Amazon sellers want tools that will help them maximize their efforts. If you’re looking for a tool that will help you connect with your customers, then Kibly’s basic features can be a good start.
However, there are users who have expressed grave concern over some of Kibly’s features, specifically, their pricing scheme, as well as some of their templates.
If you’re a low-volume seller, for example, using other tools with a flat rate might be more economical for you. If you sell less than a hundred units per month, there are tools that offer pretty much the same features as Kibly for free.
Some users report that their email templates have gotten them banned from Amazon. But there’s a possibility they were banned because they edited the templates themselves. To this day, Kibly maintains that they’re Amazon TOS compliant in all aspects.
At the end of the day, you have the freedom to choose the tools you want to add to your Amazon marketing arsenal.