If you haven’t read my first blog post about Merch By Amazon, you should read it here. I have been investing heavily (with money and time) into Merch By Amazon and I have started to see great results over the past few months. It’s starting to take a life of its own and I am constantly learning and expanding my skills.
So during my trip with my dad to the Jeffersonville, IN Amazon Warehouse, I started to talk with him about the things he has learned from his time with Merch by Amazon.
Note: If you want to get all of his best practices, you can check out his new course here.
You might wonder why I spent a 2+ hour car ride talking about t-shirts.
It’s actually pretty easy.
You should always learn from those who have more experience than you.
My dad has been selling on Merch by Amazon ever since Chris Green first shared that it was taking applications for selling. He was the reason I got involved into the whole thing and I know that he has been through 2 Q4s and almost has 1.5 years of experience.
So what did I learn?
I actually learned quite a lot. Let me break it down for you:
1 – Quality should always be #1, but it should never limit the quantity of your designs.
You can have the best designs in the world, but someone who uploads 100 designs will have a better chance of selling a shirt than someone who uploads 10. Think of it liking going fishing. If I cast 100 lines, I might get a few more bites than throwing out just 10 lines.
2 – Shitty designs aren’t worth shit.
Wait. This goes against #1 doesn’t it? Shouldn’t I focus on just getting a bunch of designs up? Hell no!
If you can’t produce high quality designs, you should outsource the design process. The key is making sure you can marry quality with quantity. I suggest looking at this post or this post if you are looking for some ideas on how to outsource.
3 – Beauty is in the eye of the beholder.
You can think your designs are top notch, but guess what? You aren’t the audience you are designing for. If you don’t design for the masses, you won’t get massive sales.
For example: I made a few Indiana craft beer shirts. Great idea, but I made it for me and not the public. Thus I didn’t sell a single shirt. That’s it.
4 – If you think it’s a bad idea, it’s a bad idea.
I also chatted with my dad and he started to tell me a few stories of his friends making bonehead moves with shirt designs that weren’t the best idea. One guy created a NFL style shirt that got pulled down within days. Another made a stupid choice of using an image that shouldn’t have been used. Others have pushed the limits on what could be considered dirty or inappropriate topics.
It might sound like common sense, but when dollar signs start flashing, people get stupid.
And you know what, these are just a few of the great pieces of our conversation.
I was once again reminded that I do not know everything and you know what….I am a ok with that.
You should never be the smartest person in the room.
I always need to keep learning and networking with those smarter than me. My dad was just the starting point. I hope to continue to expand my knowledge and continue to grow this stream of income.
If you want to learn some of the Merch By Amazon secrets my dad shared with me, you can check out his course here. I have watched all of the videos and I will say that there are great nuggets for anyone who sells on Merch By Amazon.
If you have any questions, feel free to leave them in the comments below!